Both Kuehn and Lingwall are Clarion University faculty.
Publisher: Thousand Oaks, California; CQ Press, an Imprint of SAGE Publications, Inc., 2018
Description: xxxi; 534 pages; 24 cm.
Notes: Includes bibliographical references and index.
Chapters:
You as a writer
Media writing professions and strategies
Media writing style and language conventions
Reporting and interviewing
Hard news and feature writing
Electronic news writing: radio and television
Copy editing
Media law and ethics
Writing for social media
Web copywriting
Persuasive writing
Public relations
Advertising
Business communication
Appendices