Nakhata, C. Face Value Plausibility and Spending Behavior when Redeeming Social Coupons. Society for Marketing Advances Annual Conference Best Paper Award in the Promotions Track.

Nakhata, C. (November 2014). Face Value Plausibility and Spending Behavior when Redeeming Social Coupons. 2014 Society for Marketing Advances (SMA) Annual Conference. New Orleans, LA. Note: The entire conference proceedings document is included in this sub-folder. See page x and pages 29-30 for Nakhata's work.

Nakhata, C. (October 2014). Maximizing the Number of Brand Fan Page Followers: The Roles of Promotional Offers. 2014 Marketing EDGE Direct/Interactive Marketing Research Summit. San Diego, CA.

Nakhata, C. (2014). Non-Price Cues Utilization during Social Coupon Purchasing-Decision. Journal of Product and Brand Management, 23 (6), 452-461.

Nakhata, C. and Kuo, H. (2016). Price Promotions and Products with Low Consumer Ratings. Journal of Consumer Marketing.

Nakhata is the individual being recognized.