Nakhata, C., 2014

Item — Box: Archives LD1017 .C8182 A2 Box 2, Folder: 2015 Scholarship Recognition Program Available Hard-Copy Publications and/or Supporting Documentation, Folder 2 2014

Identifier: Nakhata, C. 2014

Staff Only

Scope and Contents

Nakhata, C. (November 2014). Face Value Plausibility and Spending Behavior when Redeeming Social Coupons. 2014 Society for Marketing Advances (SMA) Annual Conference. New Orleans, LA. Note: The entire conference proceedings document is included in this sub-folder. See page x and pages 29-30 for Nakhata's work.