Letterhead reads:
McMurray's: The Personal Bookshop
1330 Commerce Street
Dallas 1, Texas
Personal names mentioned in the letter:
William Kane
Anita Brenner
John William Rogers
Lon Tinkle
Lorca
Margaret (Neiman)
Carl Hertzog
Paul Flowers
Sigman Byrd
Ethel Benson
Sam Hunter
Frank Daniel
Ariane (Neiman)